Martin Homlish Leaves SAP AG
Homlish has announced that he is leaving software giant SAP AG (SAP, SAP.XE), where he worked in positions such as Global Chief Marketing Officer. After 10 years of working with SAP AG, Homlish has taken a position with Hewlett-Packard (HPQ) as their Chief Marketing Officer and will be reporting to ex-SAP and new HP’s CEO Léo Apotheker.
Apotheker was named HP’s CEO back in September 2010. Apotheker’s focus is on three fronts.
•He wants to build a cloud platform to compete with Amazon Web Services, Rackspace and Microsoft Windows Azure.
•He also plans to build an online application marketplace. He looks for HP to provide security, data analytics and app management.
•Apotheker also recently mentioned the new release of HP’s beta version of WebOS that will run on a Web browser on a Microsoft Windows based PC
With HP’s new direction, Martin Homlish joins another ex-SAP to help HP move past their hardware interest to a direction of cloud computing services. Homlish has more then 25 years of brand management, with 10 years with SAP AG and before SAP AG he spent 15 years with Sony Corporation (SNE) as their Chief Marketing Officer and President and CEO of SAP’s global marketing.
HP reported a 16% jump in profit from its fiscal first-quarter reporting, which was mostly credited to sales in the Americas and Asia-Pacific regions.
“Marty is a world-class marketing executive who will lead efforts to drive our entire business forward by creating a unified marketing approach across the company so we present ‘one HP’ to the market,” said Apotheker.
Is HP now in it to win it? Let me know what you think about this move by placing a comment below.